Sylvia says it best: "Joy Lux Candles transforms your world with complex, vibrant and long-lasting fragrances. Our candles are strong but not over powering. They are housed in a stunning reusable, thick-cut brass vessel which holds 16 ounces of luxuriously scented soy blended wax, with lead-free, cotton wicks. Our phthalate-free fragrance is infused with essential oils."

Joy Lux Candles is a luxury hand-poured candle line created by Chicago native, Sylvia. Her brand speaks to her luxury, high-end clientele, and delivers on all points with the alluring, hand-spun fragrances of her candles. 

Joy Lux Candles

Brand Deliverables

Brand Design
Package Design
Product Photoshoot
Digital & Printable Pricing Guide
Shopify Website 
Design & Development

We wanted to touch base with the dark and moody side of things, as well as quench those with a love for all things light and airy. This led us to two shoots — one encompassing a glam look and one featuring beautiful fresh florals and flowing fabric runners. 

Product Photoshoot

Sylvia decided to go with an elegant engraved top for her brass candle vessel. The lid also serves as a base for the candle. Once empty, the vessel can be re-used!

Package Design

I absolutely loved everything about working with Alyssa Joy & Co.! from the beginning to the end of branding journey. Alyssa is very professional, efficient, prompt with production, and a brilliant creative. She understands your vision and executes it seamlessly. I love the platform that's used for sharing proofs, it's very easy to navigate and leave edits. Alyssa created the perfect look and feel for my brand. I will always be a fan. Highly recommend!


Syvlia, Joy Lux Candles

Alyssa Joy Gordon is a New Hampshire-based Brand Designer and Product Photographer who serves brands through fresh design and meaningful imagery that drives profit.